@UniteBlue Direct Products from Africa to USA #UniteBLUECA #Los Angeles

One of the most exciting things to emerge from last weekend’s National Coffee Association Convention was the introduction of Grace Hightower & Coffees of Rwanda, a new humanitarian-based coffee venture led by Grace Hightower De Niro.Image

It was the 2004 movie, “Hotel Rwanda,” starring actor Don Cheadle who played Paul Rusesabagina, a hotelier trying to save his fellow citizens from the Rwandan Genocide that not only opened the eyes of millions around the world but also had a profound and life-changing impact on one philanthropist, Grace Hightower De Niro. Like many, until she watched the movie, De Niro was unaware of the genocide massacre this is said to have killed between 500,000 and 1,000,000 Rwandans, the majority of whom were from the Tutsi ethnic group. In 2013, she created a company and a brand that would capture the spirit of the country, the people and especially the farmers who have since rebuilt knowing that their future is not defined by their past.

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